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If you are starting a company or rebranding, then you must start off with a beautifully designed logo, symbol, design that compliments your company's vision. For this you would need a Trademark.


What is a Trademark?


A trademark is a word, slogan, saying, terminology, remark, motto, utterance, expression, symbol, and/or design that identifies and distinguishes the source of the goods of a company from those of others.


A service mark is a word, slogan, saying, terminology, remark, motto, utterance, expression, symbol, and/or design that identifies and distinguishes the source of a service rather than goods.


For example, the logo "EngineerSupply™ with Smart Products. Smarter Shopping" located underneath could all be considered one trademark. Also, EngineerSupply would be the trademark and "Smart Products. Smarter Shopping." would be the service mark.



Most people refer to both trademarks and service marks as "trademarks."

The cool thing about trademarks is that trademarks do not expire after a certain amount of years. Trademark rights come from actual “use”. As long as you continue to use the mark in commerce to indicate the source of goods and services, a trademark can last forever.

www.uspto.gov

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