Updated: May 19, 2021
A service mark is a word, slogan, saying, terminology, remark, motto, utterance, expression,
symbol, and/or design that identifies and distinguishes the source of a service rather than
goods. Most people refer to both trademarks and service marks as "trademarks.
1. Trademark Search
Trademark searches are an invaluable first step to avoid potential trademark problems before you even file an application or invest time and money in your company name. Here are some insights to help you understand how to mark your name and what you need to know before applying for a trademark registration. Click here for more information!
2. Obtain A Trademark Registration
In addition, many trademark owners obtain registration of their trademark in accordance with the relevant laws. Under the Trademark Law Revision Act of 1988, the United States allows an application to be filed confirming the intention to use a trademark in the near future. In addition, companies may need to confirm that the brand is still actively being used commercially after the half-way point of the 10-year period. Click here for more information!
3. Trademark Protection
If you fail to ensure adequate trademark protection, your trademark may become vulnerable to infringement and you and your company are liable if a competitor wishes to register a trademark and insists that the original copyright holder has indeed infringed the intellectual property rights of the company. Click here for more information!
4. Claim Your Trademark Rights
Claiming rights to your trademark will warn the public and other companies by filing a request with the USPTO. Trademark owners may be able to prevent others from using their trademark or similar trademarks without permission, as this could cause confusion. If you have questions about which parts of your brand identity are trademarked, visit our intellectual property attorneys here, they can answer your questions.
5. Trademark Expiration
Last, the great thing about trademarks is that trademarks do not expire after a certain amount of years. Trademark rights come from actual “use”. As long as you continue to use the mark in commerce to indicate the source of goods and services, a trademark can last forever.
To obtain trademark rights, visit our invent page here for more information on acquiring registered trademarks and protecting your rights once they are established.